It pays to be fit with


The rewards are endless when you exercise on a regular basis. You'll be healthier, feel better and have more energy to make the most out of each and every day!

Horizon Blue Cross Blue Shield of New Jersey is making regular exercise even more beneficial for you with HorizonbFit, the program that pays you back when you stay on track to achieve your fitness goals.

Benefits that add up!

When you enroll in HorizonbFit, you become eligible to receive a cash incentive for every month that you meet the program activity goal.

Enrolling is free and easy to do!

Simply visit to:

  • Verify your eligibility
  • Select a program offering
  • Set up your secure account

Frequently Asked Questions

What is HorizonbFit?

HorizonbFit offers cash incentives to members who enroll in HorizonbFit and achieve approved fitness activity goals.  HorizonbFit is offered to people ages 18 years or older who are enrolled in an eligible Horizon Blue Cross Blue Shield of New Jersey health plan that participates in the program. Horizon BCBSNJ makes this program available through Advanta Health Solutions, an innovative health and fitness provider.

Why is Horizon BCBSNJ offering HorizonbFit?

Horizon BCBSNJ is committed to helping you improve your health. HorizonbFit can help you maintain a healthier lifestyle by providing incentives that make it easier and more affordable for you to exercise regularly. Research shows that regular physical activity can help you reduce your risk for several diseases and health conditions, maintain a healthy weight, and improve your overall quality of life.

How do I find out if I am enrolled in an eligible Horizon BCBSNJ health plan that participates in HorizonbFit?

Your benefits administrator or Human Resources department will be able to confirm if your Horizon BCBSNJ health plan participates in HorizonbFit and if you are eligible for the program.

Are my family members eligible?

If you are eligible for the program, your family members who are 18 years or older and covered under your insurance are also eligible.

How do I find a participating fitness facility?

To find a participating fitness facility, visit Once your eligibility is verified, you can search the network of participating fitness facilities by ZIP code.

Does it cost me anything to enroll in HorizonbFit?

No. Member enrollment in HorizonbFit is free. However, to earn gym activities you must be a member of a participating fitness facility and be current with your membership dues.

What if I disenroll or am no longer eligible for the HorizonbFit program?

Eligibility for the program is based on members remaining enrolled in an eligible Horizon BCBSNJ health plan, and on Horizon BCBSNJ offering the fitness incentive benefit. If, at any time, Horizon BCBSNJ cancels HorizonbFit, you will be notified and no future rewards will be earned. If you were actively covered by Horizon BCBSNJ in the month(s) in which you qualified for rewards, your account will be fully credited. Please note that ending your participation in the  HorizonbFit  program does not impact your fitness facility membership, which remains in effect under the terms of your agreement with your facility.

Can I cancel my enrollment in the HorizonbFit program at any time?

Yes, you can. There is no obligation to stay enrolled in HorizonbFit. You can cancel your enrollment in HorizonbFit at any time with 30 days written notice to Advanta Health Solutions.

How do I reset my password?

In order to reset your password from the Member Portal, you will need to:

  • Select Reset Password from the top right of the screen
  • Enter the email address associated with your account and click Request New Password
  • A new password will be supplied via email from Advanta
In order to reset your password from the mobile app, you will need to:
  • Select Reset Password from the Login screen of the mobile app
  • Enter the email address associated with your account and click Submit
  • A link to reset your password will be sent via email from Advanta